Brand Experiences at a Local Level
Last month, Centro’s very own President and Founder, Shawn Riegsecker, led the Retailers Play Small Ball panel discussion at the Digiday: Local conference in New York. The discussion focused on the...
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Digital Impact on the 2012 Presidential Campaign
Background: Leading up to the 2008 presidential election, President Barack Obama’s campaign team took a huge leap into the digital space spending more than $16 million in advertising. The campaign...
View ArticleFive Ways to Ensure Advertisers Achieve Digital ROI
With nearly 80 percent of the U.S. population online, it is a given that advertisers need to take a stake in the digital space. While the digital marketplace offers a plethora of opportunities, it’s...
View ArticleClik here to view.
Creative Review: Hyper Local Messaging
sports.espn.go.com Disclaimer: I’m not originally from Chicago nor am I a baseball fan first, so I can’t fully attest to knowing what the deep-seated angst of all life-long Cubs fans is like each and...
View ArticleThe CMO as a Business Strategist and Local Digital Ad Revenue Grows
How can “CMOs stake their claim as growth drivers within organizations—and not merely ad-campaign custodians?” Forbes recently hosted a CMO as Business Strategist salon, an eye-opening round-table...
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Online Local Market Share to Hit 22%
At Borrell Associates’ Local Online Advertising Conference, our very own Shawn Riegsecker, participated in a panel discussion focused on where local online is headed by 2016. As quoted in the article...
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INMA: 2017: What Media Shifts in the Next Five Years Mean for Newspapers
By 2017, there will be no printed metro newspapers, no local network TV stations, and few printed magazines. Weekly newspapers and video will be thriving. Tablets will be common and cheap. WiFi and...
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Local Media Association 2012 Conference: The Media Landscape in 2017
Even as we rush headlong towards 2013, the speed-of-light changes in our industry demand we all become visionaries, able to look past what I like to call “The Great Disruption” – the immediate and...
View ArticleNearly Half of National Brands will Increase Local Marketing, Mobile Web...
According to a recent study, nearly half (47.3%) of brands said they plan to invest more in local marketing for 2013 than they did in 2012, and much of that investment will go into mobile local...
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Centro’s Affiliate Program + Local Publishers = Happy Local Advertisers
Most people in the industry know Centro as an agency solution for powering modern media with our services and software. But, did you know that Centro partners with local newspapers and broadcast...
View ArticleClik here to view.
Brand Experiences at a Local Level
Last month, Centro’s very own President and Founder, Shawn Riegsecker, led the Retailers Play Small Ball panel discussion at the Digiday: Local conference in New York. The discussion focused on the...
View ArticleClik here to view.
Digital Impact on the 2012 Presidential Campaign
Background: Leading up to the 2008 presidential election, President Barack Obama’s campaign team took a huge leap into the digital space spending more than $16 million in advertising. The campaign...
View ArticleClik here to view.
Five Ways to Ensure Advertisers Achieve Digital ROI
With nearly 80 percent of the U.S. population online, it is a given that advertisers need to take a stake in the digital space. While the digital marketplace offers a plethora of opportunities, it’s...
View ArticleClik here to view.
Creative Review: Hyper Local Messaging
Disclaimer: I’m not originally from Chicago nor am I a baseball fan first, so I can’t fully attest to knowing what the deep-seated angst of all life-long Cubs fans is like each and every year....
View ArticleClik here to view.
CMO as Business Strategist, Local Digital Ad Revenue
How can “CMOs stake their claim as growth drivers within organizations—and not merely ad-campaign custodians?” Forbes recently hosted a CMO as Business Strategist salon, an eye-opening round-table...
View ArticleClik here to view.
Online Local Market Share to Hit 22%
At Borrell Associates’ Local Online Advertising Conference, our very own Shawn Riegsecker, participated in a panel discussion focused on where local online is headed by 2016. As quoted in the...
View ArticleClik here to view.
What Media Shifts in Next 5 Years Mean for Newspapers
By 2017, there will be no printed metro newspapers, no local network TV stations, and few printed magazines. Weekly newspapers and video will be thriving. Tablets will be common and cheap. WiFi and...
View ArticleClik here to view.
The Media Landscape in 2017
Even as we rush headlong towards 2013, the speed-of-light changes in our industry demand we all become visionaries, able to look past what I like to call “The Great Disruption” – the immediate and...
View ArticleClik here to view.
National Brands, Mobile Web Connections & Cross-Platforms
According to a recent study, nearly half (47.3%) of brands said they plan to invest more in local marketing for 2013 than they did in 2012, and much of that investment will go into mobile local...
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